
The stylish, highly customizable city car niche has just welcomed a new member. It’s the Opel or Vauxhall in the UK, Adam, a three-door, four-seater hatchback that will fight the Fiat 500 and the Mini.
Featuring a distinctive styling and what Opel calls a “floating roof” that can be ordered in two different shades that contrast the bodywork, the 3.7 m long Adam is counting a lot on the “more than a million” possible customization options and its lengthy equipment list to make a name for itself in the premium subcompact market.
Opel’s president of design Mark Adams claims, “no other car in this segment can be individualized as much as the Adam… It’s very unlikely that you’ll find two identical Adams out there”. Now, this certainly brings a sense of déjà vu – but let’s not name names…

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