When Dany Bahar left Ferrari in 2009 to become Lotus’ new CEO, he knew his main task would be to turn the cash-burning British sports car maker, which at the time was owned by Proton, around.
It took him one year to show the world how he would do it: by launching five new models, including a new Esprit, by 2015 and returning Lotus to profitability by 2014.
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