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11:03 PM
Toyota has a secret weapon against its rivals in this year's Super Bowl (well, at least those that have scheduled to air their commercials after the Japanese company): it's called "Connections" and it's one of two spots that it will run during the big game. Provided you haven't already fallen asleep from the soft voiceover heard in the background, the only vaguely interesting part of the commercial is the appearance of a jacked up older generation Camry riding on massive alloy wheels at around 40 seconds into the clip. Now that you've been warned, feel free to hop over the break to watch Toyota's second Super Bowl XLVI spot.
7:52 AM
While BMW wants to keep its signature motto "Ultimate Driving Machine" alive, it also desires to attract a younger crowd with its marketing efforts on the brand-new 2012 3-Series sedan.Hence the playful nature of its new U.S. campaign, which comprises six short commercials, two of which will air on TV during Super Bowl XLVI this Sunday. The 15 and 30 second ads were created by 'Kirschenbaum, Bond, Senecal + Partners', and all of them demonstrate some of the new technologies that have been incorporated into the latest 3-Series in a humorous manner. You can watch all of them right after the break.
7:20 AM
I
t happens to every new car buyer: you look at the car’s specs and among other things; you take notice of its official fuel economy numbers. Then you may discover that in real-world conditions, the mileage you eke out of a single tank is nowhere near the quoted figure. The discrepancy is sometimes so big that you are either driving like a maniac (which in some cases may be true), or there’s something’s fishy with the official mileage estimates. Are consumers tricked by carmakers as far as fuel consumption is concerned, as some claim? 
Consumer Watchdog (CW), a non-profit organization that advocates taxpayer and consumer interests, believes so and is making a fuss about it. The organization has urged the EPA to perform tests itself and has even threatened to employ “guerilla” tactics if its demands are not satisfied. The latest issue was about Hyundai’s Super Bowl commercial for the 2012 Elantra that appeared on YouTube.
6:49 AM
And the claws are out! Chevrolet makes no apologies for its new commercial on the Silverado pickup truck that will air during the first quarter of Super Bowl XLVI on Sunday. Set in a post-apocalyptic world that draws on the Mayan predictions, the ad shows a group of friends that made it out alive and who all happen to be Silverado owners.
Once they assemble, they notice that one of their buddies didn’t make it to the meeting point – the missing friend happens to own a Ford… You can take a look at Chevy's "2012" Super Bowl ad in the video after the break.
1:18 PM
Only a few days left for the big game, so Kia released the full version of its 2012 Super Bowl ad titled "Drive the Dream" for the new Optima Limited Edition featuring a slew of stars including Victoria's Secret super model Angel Adriana Lima, the Motley Crew, martial arts champ Chuck Liddell and bull rider Judd Leffew. Out of all those stars, we all know who will capture the attention of most viewers. Kia's marketing division came to the same conclusion as us and so it created a five-hour long looped version of the hot Brazilian model repeatedly waving her chequered flag. You can watch both videos after the jump.
10:11 AM
GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt. These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.
7:04 AM
Last weekend, we showed you Suzuki's new Super Bowl commercial for the Kizashi sedan title "Sled". As it turns out, it wasn't the final version that will air during the big game on Sunday, February 5, but a preview clip with music from Ben Kahle. However, the only change made to the commercial is the addition of rapper 50 Cent's "Movin' On Up" song. Other than that, it's the same ad showing an Eskimo swapping his dog sled for a Kizashi all-wheel drive saloon.
5:30 AM
With close to 7 million views on YouTube in just three days after it launched, Acura's first ever Super Bowl commercial titled "Transactions" with Jerry Seinfeld trying to be the first in line to take delivery on the upcoming NSX, is one of the most watched ads of this year's game. Therefore, it only makes sense that Acura will bet heavily on the commercial to create more buzz around its name. Following the extended version of the original ad, Acura has released a second commercial with Jerry Seinfeld, who once again attempts to convince the man who secured the first NSX to give him his place through bribery, which in this case involves a Munchkin.
1:15 PM
The Honda group isn't playing games with its Super Bowl spots this year, that's for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm's premium brand Acura has hired its own stars for its first ever Super Bowl appearance. 
The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break. The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that's scheduled to go on sale in 2015, only to be beaten in the end by Leno.
10:59 AM
The onslaught of Super Bowl commercials continues today with four more spots from Hyundai, in addition to the South Korean firm's Veloster Turbo "Cheetah" ad that we showed you earlier today. From the new spots, the one that stands out the most for us is the "All for One", which is a 60-second commercial that will air just before the big game starts. The ad features almost 200 actual Hyundai team members humming to the sounds of "Gonna Fly Now" from the movie "Rocky, and was filmed at the brand's Montgomery plant in Alabama.
7:05 AM
Unlike Cadillac's previous failed attempts, the all-new ATS sedan was designed from a clean sheet to compete squarely against the best Germany has to offer in the executive compact sedan segment, namely the BMW 3-Series sedan – and possibly, the rest of the Bavarian model's range later on. And if there's one thing GM's premium brand has been touting about the ATS more than anything else since it began teasing the car last summer, it's the fact that it's handling and driving dynamics were honed at the Nürburgring race track in Germany, which as most of you already know, is nicknamed "The Green Hell".
6:59 AM
It has been a while since we last saw Toyota advertising at the Super Bowl game, but the Japanese carmaker is back after a three-year hiatus with a new commercial for its redesigned 2012 Camry sedan. The brand's 60-second long spot is called “Reinvented” and continues the same theme as the first ads of the 2012 Camry last year, albeit with a more cheeky and humorous tone.
5:09 AM
If you were expecting Matthew Broderick to mark his return as a 50-year old Ferris Bueller with a Ferrari model, you're out of luck as the much publicized teaser turned out to be a commercial for the all-new 2012 Honda CR-V, an extended version of which you can watch after the break. Honda brought Ferris Bueller's Day Off back to life for the Super Bowl XLVI game with Matthew Broderick playing himself. 
The two-and-a-half minute spot that pays homage to the classic 1980's movie shows Broderick skipping out on a day of acting work to enjoy his all-new CR-V. The Japanese company says that it has hidden over two dozen references to the movie throughout the extended version of the commercial that will air on February 5 during the game. See if you can find them in the video that follows after the break.
4:55 AM
It was to be expected that Hyundai's main commercial for the upcoming Super Bowl XLVI would encompass its most recent creation, the new 201-horsepower Veloster Turbo sports hatch that made its world premiere at the Detroit Motor Show earlier this month. The 30-second spot is titled "Cheetah" and is slated to air on TV during the first quarter of the game. It shows a caged cheetah getting ready to race the Veloster Turbo. However, when the big cat realizes it can't beat the Hyundai model in speed it turns around to chase something a little more tasty. Head over the break to see the new commercial along with a "behind the scenes" video before it airs on television.
1:59 PM
Given Americas love for man's best friend, it's a pretty safe bet that you'll get at least some attention with a commercial starring dogs. Released on YouTube before it hits the television airwaves on February 5 during the big game, Suzuki's 2012 Super Bowl ad is entitled "Sled" and it features an Eskimo who trades in his sled (but not his four-legged crew) for an all-wheel drive Kizashi mid-size sedan.
3:23 PM
One of the most famous movie scenes from the 1980s is from "Ferris Bueller's Day Off" when Bueller's buddy Cameron accidentally pushes his dad's 1961 Ferrari 250 GT California out of the window and goes, "What did I do? What did I do?", and Bueller replies, "You killed the car." It's been almost 26 years since the movie became a cult hit for an entire generation of teens and 20-somethings, and today, a mystery video appeared on YouTube showing a middle-age Mathew Broderick reprising his role of Ferris Bueller.
