The NFL Super Bowl game is the most watched American TV broadcast of the year: in 2011, some 111 million viewers watched the Green Bay Packers beat the Pittsburgh Steelers 31 to 25. It broke the record held by the 2010 game, which itself had shattered the 28-year old record held by the final episode of M*A*S*H.
It’s no wonder then that companies not only pay huge amounts of money to place their ads, but also want those ads to make an impression on the biggest TV audience in the U.S.
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