A red and white McLaren and a bright yellow-helmeted driver behind the wheel storming down the track is one of the images that defined the 1980’s-era of Formula 1.
The driver was, of course, the late Ayrton Senna. And the watch he wore was always a TAG Heuer, something that made many young fans of the most charismatic driver the world has ever seen yearn for one.
The Swiss brand continues its partnership with the Woking-based F1 team, making sure that Lewis Hamilton and Jenson Button flash their timepieces at every opportunity. On the other hand, the most famous, if not really the most exclusive or expensive watchmaker in the world, Rolex, has linked its name not only with the late actor, racing driver and Indycar team owner Paul Newman, but also sponsors and big names, many major events after its most coveted model, the Daytona chronograph.
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