Fiat 500c Abarth's New Topless Ad with Catrinel Menghia is Wickedly Cheeky

If there's one thing Fiat has proven to do well in North America, is capture viewers' attention with its ads - well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez.
Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.