Punk or Kinky? Wild Mini Coupe from Brazil is No Poster Child for Safety

The BMW Group's reborn MINI brand has made a name for itself, among other things, with its unconventional promotional methods, mainly targeted at a younger (in age or at heart) audience, some examples of which include the Life Ball specials, spicy tweets on social media channels and even a…peep-style corner show.

It's regional divisions also play a role in this, as is the case with this specially modified "punk" Coupé by MINI Brasil, which comes complete with a huge Mohawk, studs, spikes and…wait for it…a ring-style piercing.

Mini apparently took the punk (feel free to call it kinky) Coupe for a number rides across the South American country to get the attention of local consumers.

See the pictures in the gallery after the jump.

PHOTO GALLERY

Fashion Designers Makeover MINI Models for 'Life Ball' Event

Francisco Costa from Calvin Klein, Diane von Furstenberg and Kenneth Cole will create three special Minis to raffle off at this year's edition of "Life Ball", the biggest HIV/AIDS charity event in Europe that will take place in Vienna on 17th July 2010.

On behalf of Calvin Klein, US fashion house's creative director Francisco Costa will be designing the new Mini Countryman crossover. US fashion designer with Belgian roots Diane von Furstenberg, will artistically enhance the MINI Hatch, while New York's Kenneth Cole apply his style on a Mini Convertible.