The Fiat brand is playing the immigration card in a new commercial for the 500 city car family that includes the regular hatchback, the canvas-topped 500C and the sporty Abarth models.
The new TV spot that is titled "Immigrants" is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday.
It tells the tale of the 500's departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
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