The life of an ad man must be a very difficult one nowadays – many good ideas have been done, many good punch lines have been said at least twice and in most known languages, adding on top of that the pressure of not having a truly innovative product to promote, in a copycat world of corporate interests.
Actually, it seems that the rut they’re in is so deep, that even when they are on to something new and interesting to tell the people about, they still overdo it.
Whoever Mercedes-Benz hired to do a promo for their Intelligent Drive system did just that and ended up having Michael Schumacher (who can drive…quite well) walk by one of their S-Class sedans finished in one of the million shades of silver you can order – he could have at least sat in the car, and shown us the swoopy dashboard.
I mean it’s a luxurious car with one of the nicest-looking interiors in the world that will in the near future be able to drive itself – it’s not really hard to sell the concept, and even if it was imperative to go down the retired F1 driver route, they could have at least used their time with Schumacher better.
At least the previous ad in the series had more motion in it and actually had a purpose for the chickens to be there and be moved around in the manner that they were.
The second video posted is a teaser for something bigger that is to come, also featuring the retired F1 star - check both out after the virtual jump.
By Andrei Nedelea
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