If there's one thing that Hyundai and Kia can lay claim to, is that both companies eventually understood the importance of design and made significant efforts to improve the styling of their vehicles in the past few years.
To achieve their goal, the Koreans didn't hesitate to bring in experienced designers from other brands, with the most notable transfer being that of Peter Schreyer from Audi who took over and revolutionized Kia's design language.
The South Korean group continues to inject its brands with foreign designers, with its latest hire being Christopher Chapman of former BMW fame. Chapman was named chief designer of the Hyundai Design Center in Irvine, California, and will be responsible for new vehicle and concept design for Hyundai.
Post a Comment