Fiat is determined to make Maserati a serious player in the luxury segment. This means expanding its range, which until now, is based on just two models and their variations, considerably in order to attract new customers.
Recently, company CEO Harald Wester said the Modena-based automaker wants to increase its annual sales nearly nine times (!), to 50,000 units, until the end of 2015.
The sixth-generation Quattroporte flagship luxury saloon that has already broken cover and will make its official debut at the 2013 NAIAS next month is just the first step. It will be followed late next year by the smaller Ghibli saloon to compete with models such as the BMW 5-Series and the Mercedes-Benz E-Class.
Post a Comment