Maserati Already Has 22,500 New Car Orders This Year, Compared to 6,300 in 2012

While it still has a long way to go to achieve its ultimate goal of selling 50,000 cars a year by 2015, Maserati is certainly on the right path as Fiat's luxury arm announced on Tuesday that it has booked 22,500 cars in the first three quarters of the year, from January through September.

The Italian company has already shattered its previous sales record of 9,000 cars in 2008 and has received almost four times as many orders as the entire year in 2012 when it sold 6,300 cars.

"Our investment (in new models) is starting to pay off," said brand chief Harald Wester during a presentation in Italy, according to a Reuters report.

The same source said that from January through September, Maserati had around 9,900 orders in for the new Quattroporte full-size sedan, approximately 7,900 for the mid-size Ghibli saloon, and about 5,000 for the GranTurismo and GranCabrio duo.

Maserati's next big move will be the presentation of the Levante luxury SUV, which could prove to be the brand's most popular model.

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Maserati Rumored to be Readying a Compact SUV to Rival the Porsche Macan for 2016

Fiat is determined to make Maserati a serious player in the luxury segment. This means expanding its range, which until now, is based on just two models and their variations, considerably in order to attract new customers.
Recently, company CEO Harald Wester said the Modena-based automaker wants to increase its annual sales nearly nine times (!), to 50,000 units, until the end of 2015.
The sixth-generation Quattroporte flagship luxury saloon that has already broken cover and will make its official debut at the 2013 NAIAS next month is just the first step. It will be followed late next year by the smaller Ghibli saloon to compete with models such as the BMW 5-Series and the Mercedes-Benz E-Class.

Maserati Resurrects Ghibli Name for New Mid-Size Sports Sedan, Uses Levante for SUV [Updated]

On the occasion of the Mondial de l'Automobile 2012 in Paris, where Maserati is introducing the new GranCabrio MC, the Italian sports car manufacturer announced the names for two of its upcoming models.
The first concerns Maserati's new mid-size luxury sedan that will sit under the next Quattroporte and which brings back to life the Ghibli nameplate that has been used two times in the past, for the 1963-1973 two-seater GT in coupe and convertible forms, and again from 1992 to 1997 for a four seater coupe.