Hyundai and Fox Marketing Create the Most Powerful Street-Legal Veloster Turbo Ever

Rounding up Hyundai's 2013 SEMA Show lineup and following the already announced Bisimoto Genesis Coupe, Veloster EGR, Genesis Coupe Legato and JP Edition Genesis Coupe, is the Fox Marketing Veloster Turbo.

According to the Koreans, it's "the most powerful street-focused Veloster Turbo ever", with the car's extensively modified 1.6-liter turbocharged unit delivering an impressive 370 horsepower.

Other performance upgrades made to the Veloster Turbo include an array of new suspension bits such as the fully-adjustable ARK Performance coil-overs, plus 6-piston front calipers with carbon fiber ducting and bigger alloys wrapped in beefy sports wheels.

A new aero package along with a unique paint job and racing seats inside complete the tuning job. For more details on the upgrades, scroll down for the full list.

POWERTRAIN

• 1.6-liter turbocharged, direct-injected Gamma 4-cylinder engine
  • SeoulfulRacing factory ECU custom tune
    
  • 845 Motorsports Turbo Upgrade
    • BorgWarner EFR 6258 turbo
      
    • 845 Motorsports stainless steel tubular manifold
      • 1.5-in. primaries with ½-in. flanges
    
    
  • Vband 3-in. 304 stainless downpipe
    
  • 845 Motorsports 3-in. aluminum cold air intake
    
  • Front-mounted intercooler
    
  • 2.25-in. aluminum hot-side charge pipe
    
  • 2.5-in. aluminum cold-side charge pipe
    
  • Custom oil and coolant lines
  
  
• Nitrous Express N-Tercooler sprayer
  
• AEM X-WiFi (EGT-Air Fuel) iPhone mobile gauge solution
  
• AEM water/methanol injection
  
• AEM Tru-Boost
  
• ARK Performance 2.5-in. cat-back exhaust
  
• VP Racing VP101 performance fuel

CHASSIS

• ARK Performance 35-way adjustable coil-overs
  
• UNIQ Performance strut tower brace
  
• ImportShark mid-brace, chassis brake, lower tie bar, cross-bracing, sway bars

EXTERIOR

• BASF R-M Oynx HD Waterborne SkyAqua paint
  
• BASF R-M Oynx HD Black D403 paint
  
• Custom Hyundai Genesis Coupe fog light surrounds
  
• Genesis Coupe fog lights
  
• ImportShark front lip spoiler
  
• Custom rear fascia mesh
  
• Takata black tow strap

INTERIOR

• Takata Street Pro LE reclining racing seats
  
• Takata seat sliders
  
• Takata Drift III 4-point harnesses
  
• Custom steel bases
  
• Custom Takata rear seats

BRAKING

• Front:
  • WP Pro EX6 6-piston calipers with carbon-fiber ducting
    
  • 13.6-in. wavy-cut rotors
    
  • Stainless steel braided brake lines
  
  

PHOTO GALLERY

Hyundai Recalling 2012 Veloster Because Panoramic Sunroof May Shatter and For Parking Brake Issue

For the month of December, Hyundai has issued two separate recalls for its 2012 model year Veloster sports hatch in the States.
The first recall action affects 13,500 Velosters manufactured from November 1, 2011, through April 17, 2012, and equipped with panoramic sunroofs.

Hyundai's Super Bowl Spot Starring the Veloster Turbo and a Hungry Cheetah

It was to be expected that Hyundai's main commercial for the upcoming Super Bowl XLVI would encompass its most recent creation, the new 201-horsepower Veloster Turbo sports hatch that made its world premiere at the Detroit Motor Show earlier this month.
The 30-second spot is titled "Cheetah" and is slated to air on TV during the first quarter of the game. It shows a caged cheetah getting ready to race the Veloster Turbo. However, when the big cat realizes it can't beat the Hyundai model in speed it turns around to chase something a little more tasty.
Head over the break to see the new commercial along with a "behind the scenes" video before it airs on television.

Hyundai Canada Pitches a Scented Veloster for Christmas Trees

A lot of advertisers try to capitalize on the Christmas season to draw our attention on their clients' products, but few actually manage to succeed. One of the efforts that did manage to grab our attention this season comes from Hyundai Canada.
Instead of a tree-shaped air freshener for cars, Hyundai Canada and its advertising agency Innocean Canada came up with a novel idea of sending customers a Veloster shaped freshener for their Christmas trees. A simple yet effective idea.