2015 Hyundai Sonata: Get a Detailed Look in 70 Live Photos and Videos
AE Drives All-New i10, Says it's Hyundai's Best Car Ever

The all-new Hyundai i10 city car is a model that the Koreans are very optimistic about, as it is the first of 22 new models that will be rolled out in Europe by 2017.
Redesigned from the ground up, the new entry-level Hyundai is bigger than its predecessor, features higher quality materials and a more attractive design both inside and out – especially the top-spec model UK magazine AutoExpress tested in this video review.
But what is the new Hyundai i10 like to drive? The reviewer found the car to be a lot more refined than the outgoing model, quieter inside and fun to sit inside. The ride is described as comfortable and very similar to what a bigger car feels like.
The reviewer also noted the car’s generous equipment and the higher quality materials used in the cabin - especially those that the driver touches the most often. However, everything else is made from hard plastic.
He fails to mention anything about the engine (an 86hp (87PS) 1.2-liter four-cylinder petrol unit), though, so I assume there wasn’t much worth talking about..
Scroll down to watch the video for yourself.
By Dan Mihalascu
Hyundai to Reveal Fully-Functioning Fuel Cell Farm Demonstration Next Week in London

Hyundai’s commitment to fuel-cell technology is clear, and in fact, the Korean manufacturer is actually the world’s first automaker to put a vehicle powered by such technology into series production.
Now, they are announcing the unveiling of “a unique piece of design theatre that aims to educate people about the real-life benefits of hydrogen fuel cell technology,” that is to be housed at the Design Museum, in London as of October 21.
It’s basically a hydroponic farm that most likely uses the waste water created by the ix35’s fuel cell system (the only byproduct) to grow the plants. The teaser posted below shows part of its construction process, which benefitted from the participation of London-based sustainability designers Something & Son and the Greater London Authority.
It sounds like an interesting concept, and reminds us a bit of Jeremy Clarkson’s attempt to two a greenhouse behind a Range Rover to filter its emissions through photosynthesis.
Now that they've sorted this out, Hyundai can concentrate on making the technology cheaper and more feasible for series production - it's what EVs are waiting for.
By Andrei Nedelea

Hyundai Matrix's Airbag Gives Up, Ends its Life with a Bang

Automakers design airbags to help minimalize driver and passenger injuries during a crash with another vehicle or an obstacle, whatever that might be. Inadvertently, bad roads may also trigger airbags, as we can see in this short clip filmed in Moldova.
After chitchatting with a woman, the driver of the Hyundai Matrix (some of you may also know the small minivan as the Elantra LaVita), moves on the gravel filled part of the road but he has a hitch…with a dangerously protruding manhole cover.
The impact wasn't huge, but it was enough to deploy the Korean model's airbags and put a serious dent in the owner's pockets…
Watch the video for yourself right past the break.
Tremendously Stupid Yet Remarkable Overtake in Korea

How can an occurrence be both ill advised and amazing at the same time? Well, it happens that you can actually have both - when the decision to make a move is bad or unwise but your actions afterwards amend the situation you put yourself in.
Something of the sort happened in this video, purportedly shot in South Korea, when the driver of what looks like a Hyundai Genesis (judging by the rear lights), foolishly attempted to overtake the camera-car from the right lane, squeezing behind a truck.
Yet, the situation somehow worked out in an amazing way with the Genesis swerving around the lorry and the driver saving his head. As you would imagine, his next pass was much more civil…
Did Hyundai Omit 40mpg Claim on Elantra Super Bowl ad Because of Consumer Watchdog?

It happens to every new car buyer: you look at the car’s specs and among other things; you take notice of its official fuel economy numbers. Then you may discover that in real-world conditions, the mileage you eke out of a single tank is nowhere near the quoted figure.
The discrepancy is sometimes so big that you are either driving like a maniac (which in some cases may be true), or there’s something’s fishy with the official mileage estimates. Are consumers tricked by carmakers as far as fuel consumption is concerned, as some claim?
Consumer Watchdog (CW), a non-profit organization that advocates taxpayer and consumer interests, believes so and is making a fuss about it. The organization has urged the EPA to perform tests itself and has even threatened to employ “guerilla” tactics if its demands are not satisfied. The latest issue was about Hyundai’s Super Bowl commercial for the 2012 Elantra that appeared on YouTube.
Hyundai Airs Four More Super Bowl XLVI Ads

The onslaught of Super Bowl commercials continues today with four more spots from Hyundai, in addition to the South Korean firm's Veloster Turbo "Cheetah" ad that we showed you earlier today.
From the new spots, the one that stands out the most for us is the "All for One", which is a 60-second commercial that will air just before the big game starts. The ad features almost 200 actual Hyundai team members humming to the sounds of "Gonna Fly Now" from the movie "Rocky, and was filmed at the brand's Montgomery plant in Alabama.
Hyundai's Super Bowl Spot Starring the Veloster Turbo and a Hungry Cheetah

It was to be expected that Hyundai's main commercial for the upcoming Super Bowl XLVI would encompass its most recent creation, the new 201-horsepower Veloster Turbo sports hatch that made its world premiere at the Detroit Motor Show earlier this month.
The 30-second spot is titled "Cheetah" and is slated to air on TV during the first quarter of the game. It shows a caged cheetah getting ready to race the Veloster Turbo. However, when the big cat realizes it can't beat the Hyundai model in speed it turns around to chase something a little more tasty.
Head over the break to see the new commercial along with a "behind the scenes" video before it airs on television.
Hyundai Spoofs Top Gear and Clarkson in New ix35 TV Ads [with Videos]

Hyundai of South Africa has turned the tables around on BBC's outrageously popular television series, Top Gear, with two new commercials for the iX35 crossover (new Tucson in the States) that mock the show and its famous hosts. Hit the jump and watch the 'Moose' and the 'Stag' getting their... hooves on the new Tucson in the latest episode of 'Top Deer'.
